Art for SAMSUNG Project - Pfrommer Studios // Project´s by Sven Pfrommer
Pfrommer Studios is a full-service, international art advisory, creating custom artwork and curating collections for hospitality, residential, public and corporate spaces. Through development and innovation of art products, we deliver art packages, ensuring every space has an engaging, relevant art experiences.
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Art for SAMSUNG Project

Art for SAMSUNG Project – My work “Human Convergence II” and “Human Exposure II” have been selected for a new SAMSUNG  television product named “The Frame”. When in art mode, The Frame displays a rotating selection of over 100 works curated by Elise Van Middelem.

The SAMSUNG Frame TV, devised by product designer Yves Béhar, is the aesthete’s answer to the television’s gaping black hole. Instead of covering valuable wall space with a black screen, the new functions serves as an artwork frame when not in use, transforming your television into a veritable work of art.

The Frame redefines the notion of the TV at home, moving away from the shiny technological black box on the wall. It becomes part of our home and lifestyle — not just another consumer tech product.